Mastering Success: The Role of Selecting Your Business Name


One of the reasons you should have a name for your business is to be identified by customers. Without a business name that makes your enterprise recognizable, you may not meet the objective of making profits through sales. A business name makes you stand out among other businesses online. It is also important to select a name because it secures a stake in the market. You will protect your name from being used by others with the same motive. 

Another important aspect of a business name is that it sets the foundation of a trademark design. It accelerates the ideas behind the formation of a business trademark. Most entrepreneurs understand that and take time to select the best possible name. By selecting a name you are making your brand visible to the prospective clients. At the same time, you must ensure you do not offend the feelings of the general public. To sum up, you need to select a business name that plays a role in the investment and the existence of the business as a whole.

Should a domain have the same name as the business?

It is advisable to select a domain name that is similar to the company for various good reasons. One of the most important reasons is for clarity and easy recognition in the market. For instance, if your business name is not the same as the domain name, it will be difficult for your clients to identify you online. As a result, you will lose business. New clients may even perceive you as two different entities. What if the domain with the name of your company is not available? You can use the main keyword to place you on the market grid. The objective of trying to create a relationship between your business name and the domain name is to ease marketing and product recognition. You can also create a domain name that is almost similar to your business name. 

What you should avoid while choosing a brand name

There is a technicality in the choice of names. It comes from domain extensions that may render your business or site activities not objective and illegal. The obvious thing is to choose something that is not being used by any other person or business. From there, you can move on with name confirmation. You should avoid extensions that do not apply to your business. For instance, some extensions are meant for a particular industry. You should clearly understand the niche that your business comes from. In doing so, you will be aligning your business with the right market segment. There are little things that you can do when designing your domain name that should be avoided. As much as this can not affect business as such, doing them is not advisable. Consider the underscores and hyphens that may pose a danger.

What if your competitors have a similar name and domain?

Fair competition is allowed in business but how do we define it? Fair competition dictates that the domain names and business names should not resemble each other or be similar. To establish who is in the wrong, you should make sure that you have all that it takes to prove that the names were first used by you. If your competitors have the right documentation of the domain names and business, you are legally required to drop that name and think of another. On the other hand, if you are certain that you are rightfully using your acquired domain and business name, you should start a dispute resolution process for copyright infringement. However, when looking for a business name and domain name, both should be done concurrently. One leading factor in this process should be the uniqueness of the names. This will help in copyrighting your names so that you are on the safe side.

How additional domain for business attracts extra traffic

You are probably asking yourself if registering multiple domains can add any value to your business. Can a website rank better if there are additional business domains that can attract more traffic? The answer may not be as satisfactory as you expect.

One of the determinants of having an additional domain for your business is its size. The smaller the business the lesser the chances of registering several domains. However, there could be a need if the business is large. For example, if your business cuts across several boundaries penetrating different countries, then you will need to have an additional domain to create awareness of your business's existence in those regions and countries. 

Another factor that may lead to the additional domain for a single business unit is if there is a chance that your brand can be misspelled. In the misspelling, someone else can take advantage of that and register a domain almost similar to yours and you end up losing to them due to traffic. It can also be led by a situation where you have an alternative business name. If that is the case, it is ideal for you to have an additional domain for the alternative. The decision to have an additional domain is largely determined by the size of the business, brands, and locations of operations. 


In conclusion, there is much that is needed in terms of understanding how domain names work. A business will require critical analysis when it comes to the choice of name and a better understanding of the positive impact it has on your business existence. It is imperative to have the basics before engaging in a domain selection that will be connected to your business. It is of great importance too to make sure that you analyze more in terms of the additional domain if your business is expanding. You may not necessarily need an immediate addition of domain apart from what you already have but you may need it further along. In essence, be prepared early enough and start prepping for any future needs. The main reason we emphasize the checking of advancements in business is to be on the lookout for a potential loophole that may lead to a loss. For instance, assuming your business picks and there is a domain name you have not added that can be taken away by your competitors and in the long run used against you.

It is great if you get advice from experts or a person who has experience in the same. Book a call with Sailing Byte, who are experts when it comes to knowledge about the domains and their names. Get all your questions answered and your doubts resolved.




Łukasz Pawłowski

CEO of Sailing Byte

I am running Sailing Byte - a Software House that focuses on Laravel and React, but doesn't constrain to it; we have also done projects using C#, Unity, Flutter, SwiftUI and other. My role is to organize and deliver software using Agile methods - by providing experience and technical knowledge and proper set of tools to cooperate with our clients.

During our journey I have met all kind of great people, who also took part in our success - both our clients and business partners who are part of our success and who also helped us to elevate Sailing Byte as polish software house, that is providing quality development not only in eastern Europe, but also UK and USA.

Suggested Posts

Let's talk